Sky Vegas ta ƙaddamar da kamfen ɗin alamar "Primetime Play" tare da Kaya Scodelario

Sky Vegas na ƙara ƙaimi ta hanyar amfani da ƙayyadaddun samarwa irin ta Hollywood don bambance kanta a kasuwa mai cunkoson jama'a. Sabon dandalin ƙirar, wanda aka sanya wa suna Primetime Play, yana da niyyar juyar da lokutan caca na yau da kullun zuwa wani abu da ke jin kamar lokutan kallon talabijin mafi girma. Ta hanyar amfani da dogon tarihin Sky a matsayin babban mai samar da nishadi a Burtaniya, mai gudanarwa yana ƙirƙirar gada tsakanin abun cikin gidan caca da nishadi na zamani. Fuskokin wannan sabon zamani ita ce Kaya Scodelario, wadda aka sani da rawar da ta taka a cikin jerin The Gentlemen na Netflix.

Matakin wannan ƙaddamarwa yana da girma, yana faɗaɗawa fiye da tallace-tallacen dijital. Babban kamfen na waje da aka yi ya mamaye tashar Waterloo ta London na tsawon makonni biyu, yana amfani da wurare 16 daban-daban a cikin gallery. Waɗannan wuraren suna nuna haɗin allunan gargajiya da ƙirarrun ƙirarrun 2D da 3D masu ci gaba. A cikin babban wasan kwaikwayo na TV, Scodelario ta yi tafiya ta duniyar Sky Vegas mai nutsawa inda wuraren wasan kwaikwayo irin su kogunan lava da ma'adanan lu'u-lu'u ke rayuwa, wanda ke nuna canji daga wurin caca na al'ada zuwa cikakken cibiyar nishadi.

Lambobi da Facts

An kara isa ga kamfen ta hanyar kasancewarsa a kan tashoshin watsa labaru da dama. Baya ga talabijin da Video-on-Demand (VOD), Sky Vegas yana amfani da kafofin watsa labarun, rediyo, sauti na dijital, da kuma nau'ikan tallafi daban-daban. Mamaye tashar Waterloo na musamman ne, wanda ya mamaye wuraren talla 16 daban-daban na tsawon kwanaki 14. A halin yanzu Sky Vegas ta gano kanta a matsayin gidan caca na kan layi na lamba daya a Burtaniya. A cewar kamfanin, Primetime Play ba wai wani dabara ce ta talla ba ce, illa wani gagarumin canji ne wanda zai shafi ci gaban samfuri da dabarun CRM nan gaba.

“Primetime Play alama ce ta sabon babi mai ban sha'awa ga Sky Vegas, wanda ya haɗa mafi kyawun al'adar nishadi ta Sky tare da lokutan da abokan cinikinmu ke zaɓar yin wasa. Mun ƙirƙiri dandalin dogon lokaci mai ban sha'awa wanda ke ba Sky Vegas sabuwar hanya don bayyana a cikin al'ada da kuma haɗawa da abokan ciniki.” - Claire Hamilton, Shugabar Alama & Abun Ciki a Sky Gaming

Bayan Fage

Sky Vegas alama ce mai mahimmanci a ƙarƙashin inuwar Flutter Entertainment, ɗaya daga cikin manyan kamfanonin caca a duniya. Manufar Primetime Play ita ce ta kafa sabon tsari don tafiyar abokin ciniki, yana mai da ma'auni masu ƙanƙanta su zama masu girma. Sam Behar, Daraktan Talla a Sky Gaming, ya lura cewa an yi niyyar kawo alamar kusancin legacy na Sky na nishadi gaba ɗaya. Wannan dabarar ta yi daidai da abubuwan da ke faruwa a masana'antu inda layukan tsakanin wasan kwaikwayo, yawo, da caca ke ci gaba da lalacewa don jawo hankalin jama'a masu wayewar fasaha waɗanda ke tsammanin ingancin samarwa na zamani.

Me yasa yake da mahimmanci ga yan wasan Jamus

Ga 'yan wasan da ke Jamus, wannan ci gaban yana zama kwatanta maimakon sabunta sabis kai tsaye. A ƙarƙashin Yarjejeniya ta Jihohi kan Caca ta 2021 (GlüStV 2021), kasuwar Jamus tana da tsauraran dokoki, musamman game da tallace-tallace. Yayin da Sky Vegas zai iya ƙaddamar da kamfen na sinima tare da mashahurai a Burtaniya, masu samarwa a Jamus dole ne su yi nazari kan ƙa'idodi masu tsauri da GGL (Haɗin Hukumar Caca ta Jihohi) ta kafa. Waɗannan sun haɗa da iyakacin kuɗin ajiya na Yuro 1,000 a kowane wata da kuma iyakar Yuro ɗaya a kowane juyawa akan ramummuka na dijital. Tsarin sa ido na LUGAS ya kuma tabbatar da cewa caca ta Jamus ta kasance mai aiki da aminci, maimakon ta mai da hankali kan nishaɗi kawai.

Abin da yake nufi ga gidajen caca masu lasisin GGL

Gidajen caca da ke aiki tare da lasisin GGL a Jamus gaba ɗaya an haramta musu amfani da irin waɗannan dabarun tallatawa masu tsauri ko masu ban sha'awa. Dokar Jamus ta hana tallace-tallace da ke nuna caca a matsayin ayyukan nishaɗi na yau da kullun marasa lahani ko amfani da mashahurai ta hanyar da za ta iya sha'awar ƙananan yara. Yayin da Sky Vegas ke amfani da Kaya Scodelario da halittu na tatsuniyar teku don sayar da gogewa, dandamali na Jamus dole ne su mai da hankali kan kare 'yan wasa da kuma bin doka. An mai da hankali anan ga tsaro na kasancewa akan Jerin Farko na hukuma maimakon bayar da gogewar salon Hollywood, kamar yadda GGL ke ba da fifiko ga rigakafi akan ƙimar nishaɗi.