Bluberi Expands: Three New Studios for the Digital Future

The gambling sector is currently undergoing a massive transformation, as traditional slot machine manufacturers increasingly conquer the digital space. Bluberi, headquartered in Las Vegas, is pursuing a clear expansion strategy. On August 21, 2026, the corporation announced the opening of three new creative studios to significantly increase development capacities for land-based and online games. Particularly noteworthy is the establishment of the company's first dedicated department focused exclusively on iGaming.

This move is part of a long-term investment in research and development as well as new talent. While Bluberi was primarily known in the past as a specialist for the North American market and land-based slot machines, the current initiative aims to bring proven gaming concepts to mobile devices and desktop platforms. Simon Papineau will lead the new iGaming studio in Montreal as Senior Game Studio Director.

Numbers and facts

The expansion includes two additional locations alongside the iGaming studio in Quebec. The newly launched Blu Chip studio will operate directly in Las Vegas, while the Atlanta Studio is led by Ron Williams II. With these additions, Bluberi's network continues to grow. In recent years, the company has already established studios in Moncton, Austin, and Reno. The physical presence in Las Vegas is particularly impressive, where Bluberi moved into a new corporate headquarters with an area of 84,881 square feet.

Chief Product Officer Mike Brennan emphasizes that the division into several small studios is intended to preserve quality. Each team is expected to consist of about 20 to 30 people. According to Brennan, this prevents a studio from becoming a factory that only produces mass-market goods. Instead, about six high-quality games per year per studio are to be created. The company has nearly tripled its staff since CEO Andrew Burke took office in 2020, highlighting the rapid growth trajectory.

Background

Bluberi looks back on a 25-year history as a Canadian supplier. The breakthrough in the US market was achieved with the hit game Devil's Lock, which received its first industry awards in 2023. The strategy involves utilizing local talent in locations like Austin to tap into technical know-how directly from universities.

"We are building diverse teams with distinct creative perspectives, while giving each studio a clear focus and path to success. With three new studios launching in 2026, we are creating the foundation for continued growth and a broader pipeline of great games." - Mike Brennan, Chief Product Officer at Bluberi

The goal for the online division is clearly defined. Simon Papineau stated that the most successful franchises from the casino floors will be transferred to the digital space, focusing on the North American and global online gaming markets.

Why it matters for German players

For German players, news of the expansion of international providers like Bluberi means that the supply of innovative gaming content remains secure. However, these games may only be offered in Germany in online casinos that hold an official license from the Gemeinsame Glücksspielbehörde der Länder (GGL). The State Treaty on Gambling 2021 (GlüStV 2021) sets narrow limits here to protect consumers. For example, a strict stake limit of a maximum of 1 Euro per spin applies to virtual slot machines. Additionally, the five-second waiting time between spins must be observed.

Players from Germany should ensure that Bluberi's games are listed with providers connected to the central blocking system LUGAS. Only there are the monthly deposit limits of 1,000 Euro guaranteed across all providers. While international market entries like this stimulate competition, the strict technical guidelines of the GGL ensure that features like autoplay or progressive jackpots are often deactivated in the German version of the games.

What it means for GGL-licensed casinos

German online casinos with a GGL license are under constant pressure to make their portfolios attractive to stand out from illegal black market offers. Integrating games from new studios like Blu Chip or Bluberi's Montreal iGaming branch could be a competitive advantage. However, licensees must ensure that every new piece of gaming software complies with German guidelines before it is included in the whitelist. Cooperation with renowned land-based providers who are now increasingly digitalizing brings additional credibility to the online market, which can strengthen user trust in legal German offers.