EGT Digital Sponsors Bulgarian Football Champion Ludogorets

EGT Digital has announced a partnership with the Bulgarian football club PFC Ludogorets. This move underscores the iGaming technology provider's commitment to supporting Bulgarian sports. EGT Digital thus aligns its brand with a club known for excellence and sustainable growth.

PFC Ludogorets is not only a 14-time Bulgarian champion but also a regular participant in European football tournaments. It is considered one of the country's most successful sports clubs, known for professionalism and consistent success.

Numbers and facts

The partnership is a crucial part of EGT Digital's marketing strategy. It aims to increase the company's visibility in sports media. Simultaneously, it promotes its proprietary Sportsbook product, which EGT is actively developing. Already in June 2026, EGT Digital became an Associate Member of the World Lottery Association and presented new Sportsbook features at iGB L!VE 2026. EGT Digital also announced another cooperation, also in June 2026, with the Bulgarian club CSKA Sofia. These activities show that EGT Digital wants to grow internationally with its Sportsbook and strengthen its market presence.

The collaboration is also highly significant for PFC Ludogorets. The club is actively pursuing its digital transformation. The partnership is expected to provide access to innovative technical support and digital infrastructure. Angel Petrichev, CEO of PFC Ludogorets, emphasizes this:

“We are delighted to lay the foundations of this partnership, which is in line with the shared ambitions of our two companies for sustainable development. PFC Ludogorets is actively pursuing its digital transformation, and it is extremely important for us to partner with a company that delivers innovative solutions to its partners not only in Bulgaria but around the world.” - Angel Petrichev, CEO of PFC Ludogorets

Vladimir Dokov, CEO of EGT Digital, expressed similar positive sentiments about the cooperation:

“Partnering with Ludogorets is a great opportunity to strengthen the visibility of the EGT Digital brand while showcasing our Sportsbook solution. Ludogorets is a club that consistently delivers results and has a winning mindset, making it a natural partner for our company.” - Vladimir Dokov, CEO of EGT Digital

Background

EGT Digital positions itself as a global iGaming technology provider. The company aims to boost its international brand visibility. A particular focus is on promoting its expanding Sportsbook software vertical. By associating its name with a top-performing athletic brand like Ludogorets, EGT Digital solidifies its reputation as a reliable provider of innovative B2B software solutions for sports betting and gaming operators worldwide. Such sponsorship deals are common in the industry. Many gambling companies use the recognition of sports clubs to increase their reach. They also aim to reinforce their credibility as reputable providers.

Why it matters for German players

This development in Bulgaria has no direct impact on German online casino players. In Germany, the Gambling State Treaty 2021 (GlüStV 2021) is in effect. This treaty regulates the online gambling market very strictly. Only providers with a valid German license are legal. These licenses are issued by the Joint Gaming Authority of the Federal States (GGL). Players should therefore always check the official GGL whitelist to ensure they are playing at a licensed and regulated casino.

German regulations include strict player protection measures. These include a monthly deposit limit of 1,000 euros, which is monitored by the central LUGAS system. The betting limit of 1 euro per spin on online slots is also mandatory. Many of EGT Digital's offerings, especially in sports betting and slots, would not be compatible with German regulations in their original form, as offered in less strictly regulated markets. Therefore, this expansion of EGT Digital primarily takes place in international markets. The German market remains a special case with its own restrictive requirements.

What it means for GGL-licensed casinos

For casinos holding a GGL license, this news means little. They must continue to adhere to the strict requirements of the GlüStV 2021. Innovations or partnerships that conflict with these rules are not an option for them. German gambling providers cannot simply present themselves as main sponsors with international sports clubs if these deals are intended to boost brand awareness for products not permitted in Germany. The GGL closely monitors the German market. This ensures that only legal and safe offers are available to players. It remains to be seen whether EGT Digital will ever attempt to adapt to the strict German B2C regulations. So far, they focus on B2B solutions for other markets.