Hub Affiliations Expands into Latin America — Partnership with Gana Media Group Opens Brazil & Mexico

On June 5, 2026, Hub Affiliations (Madrid) and Bogotá-based Gana Media Group announced a strategic partnership that is likely to noticeably reshape the affiliate market for online casinos and sports betting in Latin America. The alliance bundles Hub brands such as Pin-Up, BC.Game, and Vbet with the regional distribution and content network of Gana, which by its own account reaches more than 4.8 million unique visitors per month across Brazil, Mexico, Colombia, and Chile. Industry outlet iGamingToday.com broke the news first.

The deal has three building blocks: First, Gana receives exclusive affiliate terms (rev-share up to 50%, CPA up to US$350) for the Hub brands in the four named markets. Second, the two houses jointly operate a new Madrid-Bogotá content studio producing localizations (PT-BR, ES-MX, ES-CO, ES-CL) for SEO copy, YouTube tutorials, and Twitch streams. Third, a joint compliance hub will support the brands in licensing in Brazil (under the SPA regulation in force since January 1, 2025), Peru, and Chile.

For the LATAM region the move is significant because Brazil, after years of political wrangling, finally enacted a full online gambling law in early 2025. Currently 71 operators are officially licensed there, and another 23 sit on the waiting list of the Secretaria de Prêmios e Apostas (SPA). Mexico is expected to follow in 2027 with a reform of the Ley Federal de Juegos y Sorteos, and Chile introduced its first online-casino bill in April 2026. Anyone building affiliate infrastructure now — as Hub Affiliations is doing — locks in first-mover advantages in a market H2 Gambling Capital projects to grow to US$12.4 billion in gross revenue by 2030.

From a German perspective the story is nevertheless a footnote — and that is precisely where it gets interesting. None of the brands promoted by Hub Affiliations (Pin-Up, BC.Game, Vbet, 1xSlots, Rabona) holds a license from the German gambling authority GGL. They operate predominantly under Curaçao, Anjouan, or Costa Rica licenses, with a few under the Maltese MGA. Advertising these brands in Germany is impermissible under § 5 GlüStV 2021; German players who register there are gambling, from a German legal standpoint, in a lawless space.

We checked the conditions illustratively: Pin-Up runs with a 500% welcome bonus and 50× wagering, BC.Game tempts with crypto cashback programs, Vbet markets itself aggressively via influencer marketing in the DACH region. The moment German players deposit there, however, neither LUGAS (the GGL's cross-operator €1,000 monthly limit) nor the OASIS self-exclusion system applies. In a dispute — say, a refused withdrawal — players face a sluggish legal fight in Curaçao, whose success rate the law firm Goldenstein puts below 30%.

The takeaway for the German market is clear: anyone who wants to play legally in Germany sticks exclusively to operators on the official GGL whitelist (around 30 online casinos as of June 2026). It includes JackpotPiraten, OnlineCasino DE, bwin Casino, Tipico Games, Merkur Slots, LeoVegas DE, and Wunderino. All are connected to LUGAS and OASIS, pay German tax, and operate under clearly defined player-protection rules. The LATAM expansion of the Hub world does show one thing, though: the global affiliate market is fragmenting further — one more reason not to fall for the loud bonus promises of foreign affiliates when playing in Germany.

Worth watching nonetheless: if Brazil's regulation proves successful (initial SPA data for Q1/2026 already shows R$287 million in tax revenue), German policymakers could feel pressure to make their own regulation more competitive — for example through adjustments to the 5.3% stake tax, which the industry largely blames for the high house edge on German slots. We will stay on the topic.