Oddin.gg Expands US Reach: New Licenses in Kansas and Wyoming for Esports

The North American esports betting market is gaining significant momentum. Specialized B2B provider Oddin.gg has officially received the green light to operate in two additional US states. With a temporary supplier license from the Kansas Racing and Gaming Commission and an online sports wagering vendor permit from the Wyoming Gaming Commission, the company is cementing its status as a leading infrastructure provider for bookmakers. It is no secret that the US is a challenging environment for gambling companies, but Oddin.gg seems to have cracked the regulatory code.

These new permits allow the company to supply its specialized betting products for video game competitions to licensed operators in both states. Kansas has hosted a regulated sports betting market since September 2022, while Wyoming is showing similar growth dynamics. Interestingly, esports holds different competitive relevance in both markets but is gaining importance across the board. For Oddin.gg, this double win marks a milestone, bringing its North American presence to a total of ten jurisdictions.

Numbers and facts

A look at the raw numbers illustrates the Czech company's ambitions. In addition to the new US licenses, Oddin.gg already holds approvals in Arizona, New Jersey, Colorado, West Virginia, Ohio, Maryland, and Ontario. In Alberta, the team secured a conditional license on May 19, 2026, to be ready for the market launch in July 2026. Analysts are particularly excited about Alberta, where annual Gross Gaming Revenue (GGR) is projected to exceed 700 million CAD.

By comparison, in the established Ontario market, total monthly cash wagers reached a staggering 8.73 billion CAD in February 2026, a 23 percent increase year-over-year. Oddin.gg is meticulously preparing for such volumes. The company recently named Martin Lycka VP of Institutional Affairs. Lycka is tasked with managing relationships with regulators and integrity bodies worldwide to navigate the often complex certification processes.

"Securing this registration early reflects how seriously we take our compliance obligations in every jurisdiction we operate in. Operators in Alberta are going to be under a microscope when this market opens, and they need suppliers who've already done the work." - Martin Lycka, VP of Institutional Affairs at Oddin.gg

Background

The push into Kansas and Wyoming is part of a global strategy. In June 2026, the company announced partnerships with BETesporte in Brazil and EpicBet. Its European presence is also growing, including a cooperation with AdmiralBet in Bosnia. The focus across all these steps is on stable risk management software and precise data feeds, which are crucial in the volatile esports sector. In Alberta, officials have observed Ontario's development for three years to create a stable legal framework through the new "Alberta iGaming Corporation." Todd McCully, Head of Sales at Oddin.gg, sees a massive opportunity here:

"Alberta watched Ontario for three years before writing its rules, and you can see it in the framework. It's something operators can plan against. Add the youngest adult population in Canada, high incomes, and a real appetite for betting." - Todd McCully, Head of Sales at Oddin.gg

Why it matters for German players

In Germany, the situation for esports betting is notably more complex. The State Treaty on Gambling 2021 (GlüStV 2021) sets narrower limits than many US states or Canadian provinces. While providers like Oddin.gg can cover almost the entire esports spectrum in North America, players here must rely on offers vetted by the GGL (Joint Gambling Authority of the States). Specifically, only bets on events recognized as traditional sports betting have a chance at being whitelisted.

For German users, this also means that strict player protection rules apply, such as the 1,000 Euro monthly deposit limit through the LUGAS system and the 1 Euro per spin limit for slots (though for esports, this is more relevant through odds and stake limitations). While Oddin.gg expands in Wyoming or Kansas, it primarily shows that regulated markets are becoming the global standard. German fans should ensure they only bet with providers holding a German license to enjoy legal certainty and protection against gambling addiction. Those relying on MGA or Curacao providers enter a legal gray area without state oversight by the GGL.

What it means for GGL-licensed casinos

German licensed operators could theoretically benefit from the technology of such providers, provided the offered betting markets harmonize with restrictive German regulations. Since Oddin.gg places high value on compliance, as evidenced by Martin Lycka's appointment, it is likely that the company will increasingly offer solutions tailored exactly to GGL requirements in the long run. Until then, the US business remains the most important growth driver for the industry, as less rigid categorizations between sports and esports exist there.