Relax Gaming Enhances Live Casino Portfolio via Imagine Live Partnership

The landscape of online gambling is currently undergoing a massive shift where the quality and variety of live dealer content often determine a platform's success. Relax Gaming has taken a major step to further solidify its market position. By welcoming Imagine Live into its renowned Powered By Relax program, the aggregator is opening its doors to a new generation of live casino experiences. This is more than just a technical integration, it is a strategic alliance aimed at making premium table games and immersive game shows available to a broader global audience.

Imagine Live brings an impressive infrastructure to this partnership. With over 200 active live tables and content specifically tailored for 16 regulated markets worldwide, the studio represents a valuable addition. These markets include heavyweights such as the UK, Malta, Sweden, Romania, Belgium, and Greece, as well as emerging regions like Brazil. The goal is clear, to accelerate the distribution of multi-language content while ensuring the highest security standards through the use of artificial intelligence.

Numbers and facts

A closer look at the details of the cooperation reveals its massive scale. Imagine Live is no minor player. The company operates more than 200 tables simultaneously. This capacity allows for a quick response to individual requirements in various countries. The integration includes AI driven solutions for security, risk management, and real time monitoring of dealer behavior. Such technological innovations are crucial to meeting the high demands of modern operators.

"Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme." - Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming

Nadiya Attard, CCO at Imagine Live, also emphasizes the importance of this collaboration for her company's international expansion strategy. The partnership with a tier-one aggregator like Relax Gaming is seen as a natural next step to scale the growing portfolio of tables and premium game shows globally. Relax Gaming itself is known in the industry for successful series like Ancient Tumble, which has recorded 775,082 unique players since its release in June 2024.

Background

Relax Gaming acts as a multiplier in this framework. Through the Powered By Relax program, smaller or specialized studios gain immediate access to a global network of top-tier operators. This saves developers valuable time in licensing and integration across individual markets. Imagine Live, in turn, focuses on innovations that go beyond classic roulette or blackjack. Their game shows are designed to generate high player engagement, which is a key differentiator for online casinos in a saturated market.

Of particular interest is the mention of the title Land of Ra, which caused a stir at ICE 2026. Such thematically deep productions show where the live sector is headed, away from sterile studio atmospheres toward interactive worlds. The technological foundation of Imagine Live, combined with the distribution power of Relax, could sustainably shape the live gaming landscape.

Why it matters for German players

For German players, the situation is nuanced. The Interstate Treaty on Gambling 2021 (GlüStV 2021) sets very strict limits on the offering of live casino games. In online gaming halls licensed in Germany, which are listed on the so-called GGL whitelist, classic live table games such as roulette, blackjack, or baccarat are currently not permitted for private providers. These formats remain largely reserved for state-run casinos. German customers playing in legal, GGL licensed casinos will primarily find virtual slot games with a betting limit of 1 Euro per spin and a monthly deposit limit of 1,000 Euros, monitored via the LUGAS system.

Nevertheless, this international partnership has indirect effects. As Relax Gaming is also a leading provider of slots, the financial and strategic stability provided by such deals strengthens the provider's entire ecosystem. This ensures that high-quality and tested slot games continue to be developed for the German market. The strict IT security requirements of the GGL are already anticipated by large aggregators like Relax in other markets, facilitating compliance in Germany.

What it means for GGL-licensed casinos

Operators with a German license must strictly adhere to the specifications of the Joint Gambling Authority of the States (GGL). While they cannot currently include the new live offers from Imagine Live in their portfolio for German customers, they benefit from the reliability of the Relax network. Connection to LUGAS and OASIS is mandatory for these casinos. However, partnerships like the one between Relax and Imagine Live show which technological standards could become relevant for the German market in the future, should regulation for table games be further opened by individual federal states in the coming years. Until then, live casino news remains primarily an indicator of the global strength of the software partners that also supply the German slot market.